Hien’s journey began with her own wedding, searching for a dress that was both stunning and sensible.

Frustrated by the lack of flexible, affordable options, she envisioned a new path, with one where wedding gowns could be rented, not just bought, and every detail was tailored to the bride’s needs. With AzizA’s expertise in global business strategy and people-first experiences, Dare and Dazzle became a passion project rooted in empowerment, creativity, and community.

Hien Le, Founder, CEO & Chief Design Officer

A UC Davis grad (Economics & Psychology), Hien is a creative visionary with deep knowledge of design, fabrics, and multicultural vendor partnerships. She’s ambitious, problem-solving, and passionate about building ideas into reality, especially when it means helping brides feel seen and celebrated

Mandy Tachiki, General Counsel

Mandy attended Brown University and New York University School of Law. With over 20 years of corporate legal experience with public and private companies, venture funds, and entrepreneurs in her own practice and at Gunderson Dettmer and Shearman & Sterling, it is Mandy’s rigor for better business practices for the customer that elevates Dare and Dazzle. 

Our Purpose

To redefine what it means to say yes to the dress.

For generations, buying a gown was the expected path. We're creating a bridal experience built around choice, flexibility, and modern values, because every bride's journey is different.

Our Mission

To give brides the freedom to celebrate their way.

Through At-Home Try-Ons, rentals, purchases, and personalized styling, we're making wedding dress shopping more accessible, more flexible, and more aligned with how brides live today.

Our Promise

  • To Celebrate Every Kind of Bride
  • To Offer More Than One Way to Say Yes to the Dress
  • To Put Choice Before Tradition
  • To Make Bridal Shopping More Flexible
  • To Support Your Vision, Not Define It
  • To Help You Feel Like Yourself on Your Wedding Day